This Margarita Isn’t Real — But the Video Is

Sometimes, we create projects just to push ourselves creatively — no client, no product, no rules. Our recent mango margarita spec ad was one of those projects.

It’s vibrant, a little over-the-top, and exactly the kind of content that makes people stop scrolling.

But more than that, it’s proof of concept.

What’s a Spec Ad?

A spec ad is a self-produced commercial for a product or service you don’t technically have a client for — yet. It’s a way for creatives (like us) to show what’s possible when there are no limitations.

No feedback loops. No brand guides. Just concept → shoot → edit → publish.

In this case, we wanted to show how far you can push visual storytelling — even for something as simple as a drink.

Why We Made It

Because good video sells. Even when the product doesn’t exist.

Video is powerful because it’s visual, emotional, and versatile. Whether you’re selling a margarita, a home service, or a software solution — if your audience feels something, they’re more likely to act.

This spec ad is fun to watch, sure. But it also shows:

• How we light and shoot food & beverage products

• How motion, pacing, and music work together

• How a 15-second clip can tell a full story

Imagine What We Could Do With Your Brand

If we can do this with a fake drink, imagine what we can do with a real product or service.At UMBR Media, we create scroll-stopping content for businesses, brands, and creatives across Central Florida and beyond.

We offer:

• Social media ads

• Product & promo videos

• Brand films

• Testimonials

• Full content plans

First-time clients always get 10% off — and everything we do is collaborative, custom, and built to work.

Here’s a behind-the-scenes photo from the shoot — because even the smallest setup can create something bold with the right lighting, planning, and lens.

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